http://blogbeta.southernbrandcollective.com/ en info@southernbrand.com Copyright 2009 2009-12-03T15:22:04+00:00 http://southernbrandcollective.com/post/put_the_needle_on_the_record1/ http://southernbrandcollective.com/post/put_the_needle_on_the_record1/#When:15:22:04Z Click above images to see gallery. To accompany this year’s HEAT intro video, we created a series of Blue Note inspired “vintage album covers” to be used as sponsored giveaways for the fans at home games. The artwork will also be used for in-game graphics, on the arena’s new MediaMesh, as well as web graphics and computer & smartphone wallpapers. So kick back in your beanbag, slip on the headphones and take a gaze at the smooth visual stylings of the gallery above. Art Direction: Manny “Fresh” Fabian Moral Support & All-Around Awesomeness: Tara “Groovy” Graber Miami HEAT 2009-12-03T15:22:04+00:00 http://southernbrandcollective.com/post/d._wade_the_cats_go_blue_note/ http://southernbrandcollective.com/post/d._wade_the_cats_go_blue_note/#When:19:07:13Z For the last 11 years, Southern Brand Collective has helped the Miami HEAT set the standard for intro videos within the sports and entertainment industry - and this year was no exception. It started as a “simple” idea over a brainstorming session with HEAT Executive Marketing VP Michael McCullough (a music aficionado and avid vinyl collector) who wanted to do a “Blue Note” inspired look. It became, as they do every year, the benchmark for the NBA. After creating mood boards & designing type treatments, we enlisted the help and cred of director Gil Green - known best for his work on videos for artists like Lil Wayne, Usher, Lil Jon, Akon, Rick Ross, Drake, Flo Rida and DMX as well as TV commercials for And 1. The final stylish touches came courtesy of Wade’s own professional stylist Calyann Barnett. The result is a 1-minute intro video that doesn’t just raise the bar - it pushes team intros to a whole new level that has other teams talking and even left the seasoned director with goosebumps. “I think the first time I saw it was opening night against the Knicks,” Green said. “I think that was the first time they used the new Jumbotron with high def. I got chills from watching it. I mean 10,000 to 15,000 fans screaming their heads off is very exciting and something totally new for me.” The fan and internal reaction was great, so we took the rich, moody Blue Note look and made collectible album covers, wallpapers and merch for HEAT fans to dig. “We like to make our guys seem larger than life,” said HEAT Executive Marketing VP Michael McCullough, “Kind of like rock stars, or in this case, cool jazz icons.” Miami HEAT 2009-12-02T19:07:13+00:00 http://southernbrandcollective.com/post/north_mississippi_allstars1/ http://southernbrandcollective.com/post/north_mississippi_allstars1/#When:21:34:08Z Southern Brand’s recent collaboration with Luther Dickinson and North Mississippi Allstars - a series of Limited Edition, hand-pulled silkscreen posters. The first two in the series are: “Snakes In My Trees” Inspired by the band’s acoustic album, Mississippi Folk Music - Vol. One. It’s a two color print: matte black on deep red with metallic gold flake. The background color actually changes as you walk past or the lighting shifts. Printed on a 19” x 25” premium Smart White 80lb. cover stock. Only 125 printed. Purchase one. “Keep The Devil Down” Inspired by the band’s album, Hernando. To coincide with the band’s 2010 Let It Roll Tour. It’s a three color print: matte black & gray on antique white with a metallic flake. On a 19” x 25” premium Smart White 80lb. cover stock. Only 125 printed. Purchase One. We've Worked On 2009-12-01T21:34:08+00:00 http://southernbrandcollective.com/post/d._wade_30_second_tv/ http://southernbrandcollective.com/post/d._wade_30_second_tv/#When:14:47:22Z Click image above to see spot. 30 second spot featuring Dwyane Wade. Shot in-house. Credits:  Art Direction: Manny Fabian, Chris Romero   Copywriting: Evan Goldstein Editing: Jellyman Films   Sound Design: Alvaro Rodriguez/Histeria Music We've Worked On 2009-11-15T14:47:22+00:00 http://southernbrandcollective.com/post/any_more_doubters/ http://southernbrandcollective.com/post/any_more_doubters/#When:21:24:27Z This idea started with last season’s Something To Prove Campaign and Dwyane speaking directly to the doubters. We wanted to continue that theme because it really resonated - not only with the team but with the fans. The job of this board was to start the conversation again. Get people talking. And smiling. The team proved a lot last season, especially Wade, but the detractors are still there. It’s in D.Wade’s DNA - he’s had doubters his whole career and he’s continually proven them wrong. Really to the point where it’s hard to doubt that man anymore. But Miami is a fickle town so we wanted to drawn a line in the sand. You’re either with the HEAT or you’re not. And we wanted to have some fun with it. The original plan was to build a 40’ trough behind the bird silhouettes and fill it with bird seed to attract real birds as well. But there were some health safety concerns regarding the clean-up and the billboard company wasn’t comfortable doing that. So we did the next best thing and designed it to look as realistic as possible while exaggerating the size of the birds so they’d be readable from a distance while not being too big and cartoon-like. And it ended up attracting real birds anyway. Obviously HEAT fans.  We applaud the HEAT and specifically Michael McCullough, the CMO for lettin’ us do it. I’m sure it sounded a little crazy when we presented the idea - it’s not often you get to say “we’re gonna put more and more bird sh*t on your advertising” to a client -  but he got behind it from the beginning. And it sets the tone for this year’s positioning. Wade played good enough last season to lead the league in scoring. The team played good enough to make the playoffs. Good enough to get people talking. Good enough to prove the doubters wrong…but good enough ain’t enough. Additional outdoor executions as well as TV, radio, print and online will support the campaign.    Check out what Dime Magazine has to say about it. Credits: Art Direction: Manny Fabian, Stephanie Gomez Copywriting: Evan Goldstein Miami HEAT 2009-11-04T21:24:27+00:00 http://southernbrandcollective.com/post/rumble_in_the_jungle_ali_vs._foreman/ http://southernbrandcollective.com/post/rumble_in_the_jungle_ali_vs._foreman/#When:17:06:34Z Southern Brand Collective was recently commissioned to design and produce a limited edition hand-pulled silk screen poster to commemorate the 35th anniversary of the Rumble In The Jungle. The 1974 bout in Kinshasa, Zaire between Muhammad Ali and then Heavyweight Champ George Foreman which introduced the “Rope-A-Dope” to the world. A dream project, as we are huge admirers of the man and his history. The resulting 250 hand-numbered posters will be available exclusively at ali.com. Art Direction: Manny Fabian, Umbee Abeja Screen Printing: Iron Forge Press Muhammad Ali Enterprises 2009-10-22T17:06:34+00:00 http://southernbrandcollective.com/post/the_heat_dancer_poster_gets_even_hotter/ http://southernbrandcollective.com/post/the_heat_dancer_poster_gets_even_hotter/#When:18:29:37Z Click image above to view gallery. This season we unveiled the Miami HEAT positioning statement “Good Enough Ain’t Enough” - and that sentiment didn’t just apply on the court. Utilizing our versatile and “local celebrity” Dancers, we evolved the traditional and already highly-sought-after HEAT Dancer poster into a jaw-dropping, full-color, premium magazine. Shot on-location at The Epic Hotel in downtown Miami, the HEAT Dancer magazine included the annual poster featuring bikini-clad dancers as well as individual shots of each girl in evening wear. This unique and novel approach to the traditional poster not only created an additional revenue stream for the HEAT group but also generated excellent PR and special event opportunities. Check out the behind the scenes video here. Check out the unveiling event here. Art Direction: Chris Romero, Manny Fabian   Photography: Brad Tuckman, Kristy Horst for KSC Studio Miami HEAT 2009-10-21T18:29:37+00:00 http://southernbrandcollective.com/post/good_enough_aint_enough/ http://southernbrandcollective.com/post/good_enough_aint_enough/#When:18:48:15Z From 15 wins to 43 wins to the playoffs. Last season, the HEAT played good enough to turn some heads, and break some records. Good enough to have the biggest increase in individual seat sales in the NBA. They played good enough to win 43 games, good enough to make the playoffs, good enough to earn some respect and good enough to get ‘em talking. But, good enough ain’t enough. Click the image above to see the presentation boards for the upcoming season. Miami HEAT 2009-07-22T18:48:15+00:00 http://southernbrandcollective.com/post/north_mississippi_allstars/ http://southernbrandcollective.com/post/north_mississippi_allstars/#When:20:53:36Z Southern Brand recently collaborated with Luther & Cody Dickinson of the Grammy-nominated North Mississippi Allstars on some Limited Edition show posters and merchandise for a few of their projects. Above are the presentation boards for NMA & Hill Country Revue. About North Mississippi Allstars About Hill Country Revue We've Worked With 2009-05-19T20:53:36+00:00 http://southernbrandcollective.com/post/09_heat_playoffs1/ http://southernbrandcollective.com/post/09_heat_playoffs1/#When:18:30:57Z It’s Playoff time! In an effort to activate the fans and turn the HEAT’s home court into the toughest place in the NBA for opposing teams to play, we are once again calling on the faithful to dress in black and come on out and rock the rafters! Here’s the presentation for this year’s Miami HEAT Playoff campaign. Miami HEAT 2009-04-14T18:30:57+00:00